Sep 22, 2011

MailChimp integrates with ClickTale for a new way to look at your traffic

Most people that work in the realm of the interwebs know that Google Analytics has been the de-facto tool to analyze website traffic for quite some time now. What some more experienced web people will tell you is that Google Analytics is great for knowing where your traffic came from, but it’s not necessarily suited to study what exactly people do on your site and how they utilize it.

ClickTale has built a tool that offers you a different perspective on your traffic – and attempts to help you understand what people actually do inside the pages on your website. MailChimp can now automatically tag each link in your email campaign (much like our Google Analytics integration), making it a breeze to start studying the traffic that you generate from your chimpy email marketing efforts with ClickTale.

Adding ClickTale tracking to a campaign.

Some of ClickTale’s neat features include "Scroll Reach Heatmaps" that let you visualize how far your visitors scroll down the page (The dreaded "fold"!). More traditional heatmaps are also available that show your visitors’ clicks and focus on your pages.

Scroll Reach Heatmaps. Click Heatmaps

Another interesting metric that ClickTale measures is how much time your visitors spend filling out forms, or Form Analytics. It measures how long a user will spend on each field of your form so that you can identify where your visitors are getting stuck. Forms on the web are subject to lots of usability pitfalls (there are books written about web forms!), and ClickTale allows you to study the effectiveness of your form designs.

Here is a Wiki article from ClickTale to help you get started: How to set up ClickTale MailChimp tracking

Wether you use Google Analytics, ClickTale, or any other tool, we want to make it as easy as possible for you to make a difference when you send your customers email. As an added bonus, ClickTale is offering a 33% discount on all their yearly plans. You can find the discounts inside the Partner Discounts page. We hope this helps all the data-monkeys out there!

Some related integrations: