Jan 13, 2005

MailChimp Case Study in Sherpa

2005wisdom_1MarketingSherpa just published their "Marketing Wisdom 2005", which is chock full of useful little nuggets of wisdom and advice marketers learned last year. I’ve been reading it for the last couple of hours, and it’s great. Mostly, I’ve been reading my own quote (on page 10) over and over, but the other stuff is good too. Seriously, take a look—great advice on things like:

  • typical open rates (around 50% is pretty good)
  • good/bad days to send (doesn’t hurt to be contrarian sometimes)
  • landing page effectiveness (reducing acquisition costs 1000%)
  • pay-per-click tactics (peppered throughout the pdf)
  • working with ‘difficult’ clients