When we launched our first Skillshare class earlier this year, I had to manage my expectations. I tend to get pretty excited about email marketing, but most people don’t usually share my enthusiasm. So I would’ve been happy if a few hundred folks found the course helpful. But here we are, more than 15,000 students later! I’m thrilled to have my expectations so thoroughly surpassed.
Maybe I shouldn’t have been so cautious. After all, MailChimp and Skillshare have a ton in common—namely, our dedicated audiences of e-commerce sellers, entrepreneurs, small business owners, marketers, and more, all invested in learning about new tools and techniques that help their businesses grow.
That’s why we’re proud to be partnering with Skillshare as they announce a new focus on empowering small businesses. Together, we‘ll be awarding $100,000 in annual scholarships granting small business owners access to Skillshare’s full educational catalog. This includes our original Skillshare course (Getting Started with Email Marketing), plus 3 new MailChimp courses, plus other courses like The Modern Marketing Workshop with Seth Godin, Context is Key: Social Media Strategy in a Noisy Online World with Gary Vaynerchuk, and many more.
To be eligible, you must currently be a small business owner or employee, and you must be a first-time premium Skillshare member. Visit the Skillshare scholarships page for more information and to apply.
Oh, and about those new MailChimp courses I mentioned. Our first course took a high-level look at email marketing and everything you need to think about before sending your first newsletter. Building on that, we’ve created 3 new courses that take a deeper look at the elements of a great email marketing plan: writing content, designing campaigns, and reviewing analytics. And best of all, they’re free.
Here’s what we’re offering:
- Email Marketing Essentials: Writing Effective Emails, with our communications director Kate Kiefer Lee, covers best practices for writing online, how to optimize each written element of a marketing email, content ideas for achieving your business goals, and tips for editing before you send.
- Email Marketing Essentials: Designing Effective Emails, with our lead email developer and UX designer Fabio Carneiro, covers the difference between web design and email design, key considerations for designing and developing emails, and best design practices for the 4 most common email types.
- Email Marketing Essentials: Measuring Impact with Metrics, with our chief data scientist John Foreman (watch a preview of this one above), dives into basic metrics to consider, key metrics by email type, and ways to test and optimize your campaigns.
I hope these courses—along with the rest of Skillshare’s catalog—help you continue to build your business. If there are any topics you’d love to see MailChimp cover in a future course, let us know. We’re not done yet!