Yesterday, we told you about our powerful new A/B testing campaigns that now offer native content testing and the ability to compare 3 different versions of a campaign instead of just 2. Today, we’d like to call your attention to several other important updates that are part of our latest release.
A new list import workflow
List import is one of MailChimp’s most frequently used features, and in this release, we’ve made a few updates that we think will result in a smoother, more intuitive experience. We’ve updated the design as well as some stuff on the back end. The importing options themselves haven’t changed, but the next time you upload a new batch of subscribers, you’ll find that the entire process now looks and feels like other areas in the app.
You can now approve a potential plan upgrade before the import begins. This will prevent the list import from being paused while awaiting approval for an upgrade, which used to be a frustrating and time-consuming ordeal. Monthly paid accounts will be automatically upgraded to the correct billing tier to accommodate the import, while free users will be prompted to enter their billing information and select a paid plan once the import has been completed. If you change your mind after the import is complete, just undo the import before sending and you’ll be reverted back to your previous plan.
Other list import updates include the option to reuse settings from a previous import to expedite your workflow, improvements to the column mapping process, a progress indicator to follow the status of an import, a redesigned Import History page, and a few modifications to the import results and upgrade notification emails.
And if you’d like to dig in deeper to how we built all these list import updates, well, we’ve got a devs blog post for that.
Odds and ends
The A/B testing upgrades and new list import interface are the most notable items in this week’s release, but there are several other items worth mentioning as well:
- Several months ago, we announced that we’d be phasing out AlterEgo and transitioning to Google Authenticator for 2-factor authentication. This release marks the end of that transition, and AlterEgo will be removed from all accounts going forward. To maintain your 10% discount and the additional security of 2FA, you will need to configure Google Authenticator within your account.
- A Pinterest icon has been added to the Social Follow and Social Share content blocks.
- Static segments can now be created by importing a CSV file of existing subscribers.
- We’ve also made a few small improvements to the billing and compliance processes, zapped a bug or two, and updated a handful of other things behind the scenes.
Phew! Done and done.
These features are now available for all MailChimp users. As always, we’ll be listening closely to your feedback.