Jun 20, 2006

Learn From Spammers

We’ve written so many posts and tips and case studies on writing better subject lines, and avoiding spam filters. You know, the usual stuff like, "avoid using ALL CAPS BECAUSE THAT’S LIKE YELLING" and "don’t use too many exclamation points!!!!"

But sometimes, it’s just easier to watch someone else screw up.

So if you’re new to email marketing, and you want to learn how to write good subject lines that don’t get spam filtered, here’s a quick tip: