May 13, 2011

Know Your Top Fives?

Quick tip. Have you noticed, down in the bottom left corner of your MailChimp Dashboard, there’s a new(ish) module called "Top Fives"?  We launched this back when we revamped the app, but we never really talked about it:

It’s a quick way to see, across all the campaigns you’ve ever sent, which ones:

  • Had the highest open rate of all time
  • Had the highest click rate of all time
  • Your most clicked links of all time (my personal favorite, because it helps me see what my readers are most interested in)