Nov 29, 2011

Introducing Goooal: Segment your lists based on visitors’ traffic on your site

For those of you familiar with Soccer (or Fútbol for the rest of the world), there are few things as satisfying as hearing this: Goooooooooooal! (source: YouTube). It means we scored. Something good happened! Well, we want you to feel the same when you send an email and your subscribers show that they’re interested in your stuff. Today, we introduce to you Goooal, a new app from MailChimp Labs.

Goooal is a new way to segment your MailChimp list based on what people do on your website when they visit from an email campaign. Goooal works by installing a tracking pixel on your site, and then adding "Goooals" to the campaign that you want to track. A Goooal could be something like: "If a visitor from my campaign goes to the page, then add them to the Party RSVP segment."

Once a subscriber to your list lands on a page associated with a Goooal, the tracking code sees it and records the hit in our super-duper database. We’ve made a cool results page where you can view the hits to each of your Goooals in real time, so that you can witness the action play by play. Just as a note, the actual process that adds the users to a segment takes a bit longer, since we don’t want to melt down the API each time there’s a new match. Once you’re subscribers have surfed your site a bit and you’ve got some good segments built, you can send targeted content that’s more relevant to their interests.


The thought behind the app is to take something that’s traditionally pretty complicated (Think of Google Analytics funnels and goals) and simplify it enough so that it’s still useful, but within the reach of most mortal humans to operate. We built this app so that you can get some better insight as to what people are looking at on your site, and hopefully figure out what they are interested in. People like hearing about stuff they are interested in.

Goooal works with your existing MailChimp account login, so you won’t have to create yet another account and remember yet another password. It’s free to use, so go give it a try and learn something new about your crowd! If you want to learn more about it, check out the FAQs.

We’re releasing this app as Beta. It should not eat your small pets or your MailChimp data, but please make sure you test your campaigns thoroughly if you plan on using Goooal. As always, get in touch if you see anything funky.

PS: The only thing missing from this is some audio each time you score a Goooal. Don’t worry, we’re on it!

Check out Goooal