Karen Gedney from Clickz interviewed Ellen Sills-Levy and Claire Tinker at ESL Insights and discovered that surveying C-level executives is a little different form surveying the average joe. And it’s not because they have no idea what "Win an iPod Shuffle" means. Here’s something I’ve never considered:
"Besides having a very busy audience, you are dealing with boundaries of nondisclosure and usually not being able to accept anything of monetary value as an incentive for participating in a survey."
So what do you offer if you want to send a survey to C-level execs? The article’s got a lot of great advice, like instead of that iPod shuffle, offer to give a donation to their favorite charity, or an executive summary of the research findings.
They’ve got a few tips for copywriting and subject lines, too (I’d just add that you should include your company name in the subject line, to boost recognition).
And if you’re interested in putting together an online survey, check out: SurveyMonkey