Jul 30, 2008

Growing Your Email Subscriber List With Contests

practical-ecommerce-logo.pngJust wrote an article for Practical eCommerce on (The Perils of) Growing Your Email Subscriber List With Contests.

It’s written from an abuse-desk point of view, not a legal or "email marketing strateg-ery" point of view. I’ve had to shut down quite a few MailChimp customer accounts who grew their email lists from contests. Not that contests are bad. There are just a few pointers to keep in mind.

Speaking of Practical eCommerce, they just went through a huge website revamp, and it’s really impressive. If you’re a freelancer, web-developer, or vendor, you might want to try  their new online directory.