Email acquisition platform Privy recently analyzed 250,000 of their clients’ email signups to figure out where they were coming from. They compared 4 of the most common channels: business website, Twitter, organic Facebook posts, and paid Facebook ads. What did they find? “If your goal is pure email list growth," they said, "Facebook is a great channel to focus on after your website.”
As it turns out, we’ve got an integration for doing just that—one that could prove very useful and effective for MailChimp’s SMB users. It’s simple, really. You upload your email list to Facebook, and then decide how to promote through the social network. You can run ads that offer special promotions to those customers (they’re hanging out on Facebook anyway, right?) or surprise those customers with a fun ad. (Maybe you’ve noticed that we’re big fans of delighting people when they least expect it.) You can also use it to seek out new folks who have similar interests to your current customers. This might be the most valuable use of all.
Ready to create a Facebook Custom Audience? Go forth and grow!
Want to know more about building communities around your emails? Here are some other great resources:
* Sacha Greif used a dead-simple concept to build a community of 20,000 designers.
* Speaking of Privy, we’ve got an integration with them, too. Use Privy’s tools to grow your list, then track conversions both online and off.
* With elegant design and smart promotions (including a month-long Facebook giveaway), DODOcase tripled its list size and started making $5-10,000 per email.
* Twitter Lead Generation Cards are a great way to build your list with Twitter ads.
* In just two years, Dan Lewis attracted 80,000 readers to his daily email, Now I Know. Now that he’s over 116,000, he’s even found a way to make money off of what was originally just a fun side project.