Most small business owners have at some point considered hiring cheap search engine marketing firms to "boost their rankings." It’s tempting, I know. They guarantee "top placement with all 5,000 search engines!" Are there really that many SE’s? I know of two: Google and Google. Anyways, our advice is to focus your time and money on making a better, more relevant, website—not on "tricking" the search engines. If you build a good website, the search engines will come.
BMW.de recently got into trouble with Google’s webspam team for building doorway pages that redirect people to their website. Why on earth a globally recognized brand name (who already owns bmw.com) would feel the need to manipulate search engines, I have no idea. But it’s a great case study of why you probably shouldn’t build a website that 1) Uses so much Flash/Graphics/Technology that 2) you feel the need to depend on doorway pages.