Jul 7, 2005

Five Reasons e-newsletters Get Trashed

RainToday just posted a pretty interesting article on why e-newsletters get trashed. Here’s the link:

http://www.raintoday.com/pages/258_five_reasons_e_newsletters_get_trashed.cfm

The key takeaways:

  1. You don’t have to be overly frequent, but don’t be irregular either.
  2. Don’t just send fluff about your own products and services. Keep it relevant and personal.
  3. Check to see if your newsletter prints easy.