Jun 10, 2005

False Positives & Deliverability Report

There’s a nice PDF from Pivotal Veracity posted on MarketingSherpa. They analyzed permission email campaigns from reputable organizations like The Red Cross, AARP, CNET, IBM, and the Wall Street Journal and found that most of them were erroneously being classified as spam. The report lists some really interesting findings, like:

  • Email to confirmed-opt-in lists were 20% less likely to be classified as spam
  • 18% of spam-filtered email was actually transactional—receipts, welcomes, opt-ins.
  • Being a bonded sender didn’t help much w/Yahoo, Gmail, and Hotmail

and tons more stuff. Download the 33-page PDF here while it’s still free at Sherpa…