May 16, 2007

Event Marketing via Email

Interesting article from Karen Gedney on how she used email marketing to do some last-minute event promotion:

Recently, I
was called to rescue an event that was only two months away — with
only a handful of registrants to date. Here’s what I did.

Nice use of surveys in the article. Great tips for any event planners out there.

http://www.clickz.com/showPage.html?page=3625860