May 13, 2005

E*Trade Unsubscribe Process

E*Trade sent me an email campaign, and I really liked their unsubscribe text. It’s straightforward, direct, and honest. They tell it like it is, without sounding defensive and spammy.

So I actually clicked it, to see how they handled the rest of the opt-out process. It’s nice how my email address was carried through automatically, but they’re asking for 5 days to unsubscribe me? Hmm, I bet it didn’t take 5 days to get on the list. Why 5 days to get off an email database? Do they take 5 days to make a stock trade? If you want to look reputable, unsubscribe people as fast as you subscribe them.