Feb 3, 2009

Envy Thy Neighbors’ Email Stats

Here’s an interesting article from the NYTimes on how one utility company is getting electric customers to lower their consumption:

Utilities Turn Their Customers Green, With Envy

They’d been trying to motivate customers to be more energy efficient with rebates and promotions, to no avail. But when they started to compare them to their neighbors’ efficiency, and issuing smily faces and frowny faces—well, things got competitive.

In MailChimp, you can compare your email stats to others in your industry (if you’re not a MailChimp user, bookmark our Chimp Charts to see how you compare). We’ll also make observations about your stats (look at the red warning), and make some recommendations for you: