Aug 24, 2010

Email Showcase: Gigi’s Studio

Last week we had flashbacks to a more surreal, strangely delightful version of our childhoods when we found this adorable campaign from Gigi’s Studio.

A beautiful custom header, a clean display of prints available on her Etsy store page, and the best part?

Gigi Moore hardly had to lift a finger.

Using our new AutoConnect template for Etsy, Gigi was able to put this campaign together quickly and without having to re-create the design she’d already done for her page. MailChimp automatically grabbed the header and shop announcement from her store and she was able to select listings to include in the campaign.

Now her subscribers can view the illustrations for sale directly within the campaign and be tempted by her fantastic images.  Clicking on a listing in the campaign will automatically bring her customers to that listing in her shop so they can purchase.

I absolutely love the whimsical "Floating Sea" print.


Here’s what Gigi had to say:

I think a lot of Etsians will get a kick out of using this Etsy template. Having the ability to have your Etsy shop turned into an email, almost like a moving Etsy shop, is a great marketing and promotional option for all Etsy shop owners.

For information on this and our other AutoConnect templates, check out:

AutoConnect Templates from MailChimp