Dec 9, 2005

Email Marketing to Women

Speaking of how women shop online, thanks to Megan for sending us this great WSJ article: Subject: Email Ads Grow Up (subscription required). It’s about how women hate spam, but subscribe to dozens and dozens of email newsletters from retailers, and use them "like a quick shopping trip" everyday at work. According to the article, the "Big Sale!" ones get trashed pretty quick. What they’re really looking for is "what’s new, what’s fabulous, and what the must-have items are." The main takeaway for me was that email marketing’s a great "browsing" kind of tool with women shoppers. Work on content beyond sales and promos (but don’t drop the promos altogether, of course). Perhaps more trends, tips and news?