Jun 3, 2007

Email Marketing Ideas for Restaurants, Small Businesses

I stumbled upon this article over at Tallahassee.com about how small businesses can get started in email marketing. Great advice about "think quality, not quantity" and "talk to your customers, not at them." The writer also lists a few examples from local businesses that he likes:

  • A local restaurant sends a "secret question" to ask the cashier to get a free drink (neat idea to keep people opening your emails)
  • A local clothing store sends a special discount every year on his birthday

The article has some good overall concepts to consider before you get started. When you’re ready for some specifics, we’ve got a "Getting Started" checklist in the MailChimp Resource Center:

http://blog.mailchimp.com/resources/growing_your_list.phtml