Nov 16, 2005

Email Marketers Don’t Test Enough

This article from BtoB Magazine rants about how most email marketers just aren’t doing enough testing. They’re not talking about the technical, "do my hyperlinks work, and do my tables break in AOL?" testing (although that’s important too). They mean testing offers, subject lines, from-names, day-of-week, time of day, etc. A/B splits and stuff. Good advice and ideas for testing your own email campaigns.