Jan 19, 2005

Email Deliverability Tips

From the folks at EmailLabs comes "13 tactics and approaches that increase the likelihood your recipients
will get, and consider opening, your e-mail messages"

The one thing we’d emphasize here is consistency. Select a sender name and subject line that are instantly recognizable as coming from you—but keep it consistent across campaigns. We’ve seen spam reports spike when campaigns we manage change their subject lines or delivery dates and times. People like consistency.

http://www.clickz.com/experts/em_mkt/email_delivery/article.php/3460761