Dec 21, 2005

Double Opt-in Example from Snagit

Thanks to Megan for sending this screenshot of Snagit’s (get it? screenshot? Snagit?) double opt-in confirmation email. Some things we liked about their double opt-in confirmation:

  1. It’s not over designed. It’s what some call "stationery" or "letterhead" email.
  2. They included their product logo (Snagit) and their company logo (TechSmith) to make it official
  3. They made the "click here" link very easy to spot in the middle of all that text
  4. Their "we won’t share your address—period" statement is direct and simple, and it’s signed by the president. Nice.

Click here to see the screenshot