Nov 20, 2008

Desperation Marketing

It’s the holiday season, and that means more people than ever will be procrastinating until the very last minute to "get started in email marketing."  And that means they’ll be in a rush to "get this email blast out." If this sounds like you (or one of your clients), be sure to read this:

Desperation Marketing Courts Email Hell

Waiting till the last minute is one of the most common email marketing mistakes.