MailChimp is a truly global app with an extensive international user base, and many of the features we’ve launched in V5 are elegantly implemented with our worldwide community in mind. For example, Timewarp lets you schedule email campaigns by recipient time zone thanks to our geolocation technology. And then using this geolocation data, you can actually segment a campaign based on location even if you haven’t collected that information from your subscribers.
Another global enhancement is the ability to set your default date format as either mm/dd/yyyy (if you’re in America) or dd/mm/yyyy if you’re one of our European or Australian friends. It’s super easy; here’s how:
1. In your MailChimp Dashboard, click on the Account link at the top left of the screen.
2. In the right hand column, click the My Defaults link.
3. Select the default date format you prefer and click save at the bottom of the page.
That’s it! Now you’ll see your chosen date format reflected throughout the application.