The conversion rate specialists at FutureNow have finally put all their wisdom into a book. Sure, the book is hideously ugly (Warning: Don’t look directly at the cover. Just like with a solar eclipse, we advise you to poke a hole into a cardboard box, then let the reflection of its ugliness shine through to the other side), but the advice inside is priceless. If you run a website, and you’re constantly wondering how to "increase my conversion rate," give it a try. Some free chapters are online at: http://www.calltoactionbook.com/. They’ve also got a great email newsletter here.