It’s a "tax free weekend" starting this Thursday in Georgia, and we just noticed a very savvy MailChimp user (Alexis’ Suitcase) reminding their customers with an email campaign to stop by their store. If your state’s participating in the tax-free weekend too (here’s a list of states), you might want to do the same.
Even if you’re not in a "tax-free weekend" state, you might try a back-to-school campaign instead. Incidentally, here’s a case study on how JCPenney is handling their back to school campaign.
Need some design inspiration? Below are some examples we found on Newsletter Archive for "back to school" email campaigns:
Need a jumpstart with some free HTML email templates?