Mar 25, 2010

Compelling case for Returnpath Certification

Brandon, our deliverability engineer (who I mentioned in this post), has been tinkering with my MailChimp account. His most recent experiment was to move my account to a dedicated IP address (yeah, we do that), and seek ReturnPath Certification.

Last week, when I sent my MonkeyWrench campaign, I ran an Inbox Inspection and noticed a really crazy Spam Assassin score. For those of you who don’t know, the higher the score, the more likely your email will get blocked. Look at what SenderScore did for me:

SenderScore certification got me a negative SA score. Heh.

SenderScore certification got me a negative SA score. Heh.

If you’re a high volume sender who’s considering certification, here’s at least one compelling reason to look at ReturnPath.