Here’s a really nice e-newsletter design by the EngineSF guys for L’Amyx Tea Bar (and we’re not just saying that because there’s a monkey drinking tea in their logo—which is really, really cool by the way).
What we really like about the email is that they don’t just push a bunch of promos or special offers (recipients get so tired of those).
This newsletter goes the extra mile and really hits a personal note by including an employee profile, a customer profile (listing favorite tea, of course), a tea recipe, and even a little bit of tea history. They "wrap" all this fun stuff around the usual promos, letter-from-the-editor, monthly-club teaser, etc. Really nice work.