Feb 3, 2009

Click Overlay Stats for Campaigns

I love seeing eye-tracking heat-map studies. I came across this one via FutureNow:

According to the article, the ad where she’s looking at the product (and not you) results in more people looking at the product too. I dunno if that gets more people to buy, but they do look at the logo more.

For the record, if I had access to cool testing tools like this, I’d test her with CAT EYES. That would be cool. I’m just saying.

Anyhoo, we’ve got a click overlay map in MailChimp that lets you see where people are clicking on your campaigns. It’s cool, because you’ll notice stuff like this.

Also, if you’re into testing stuff, you should also play with MailChimp’s Automatic A/B Tester.