Jun 11, 2010

Chimp Spotting: Magento Mobile

magento_mobileIn early June MailChimp user Magento sent an email announcing the launch of their Magento Mobile platform. This is a big deal in the world of ecommerce, as the product actually allows you to create iPhone native, branded storefront applications that directly integrate with the Magento platform.

There are a few reasons we like this email. The boldness of the page background contrasts with the body of the message, drawing attention the content while still staying on brand.

magento-mobile-newsletter-screenshot

The layout is a standard two-column template, but the video thumbnails on the right invite us to click through to see "more goodies". They’re actually using MailChimp’s video merge tag, which makes it super easy to pull in a screenshot that links to your Youtube, Vimeo or Blip.tv video. Finally, the animated GIF displays the variety of mobile themes you can easily apply to your storefront, without taking up valuable space with tiny screenshots of each theme.

Curious to learn more about using animated GIFs in email? We’ve got a blog post for that.

Additional Resources for Integrating MailChimp and Magento: