Mar 20, 2009

Change up those subject lines

After enduring a few million emails in my inbox from Papa John’s Pizza with subject lines like this:

papajohns-boring-subject-lines

it was SO refreshing to start receiving subject lines like this…

heart-shaped

I actually thought about BUYING a heart-shaped pizza on Valentine’s Day too (I’m not a romantic guy, huh?). Don’t worry, I didn’t.

papajohns-different-subject-lines

84 slices of pepperoni? I clicked just to see what that would look like.  Turns out not that appetizing. But if I’m ever craving pepperoni, I’ll probably remember Papa John’s now.

It’s not easy thinking of new subject lines when you’re sending daily or weekly emails. Maybe it’s impossible, and you have to save the good ones for special occasions.

See also:

Ever want to test two different subject lines against each other? Try our patent-pending automagic A/B tester: