Aug 11, 2006

Case Study: Sierra Club Tests Radical Email Redesign

You gotta love MarketingSherpa for all their case studies. Their latest is from Sierra Club. They made a huge change to their email newsletter design, and saw steady (and big) increases to their open rate.

Great tactics, but the new design’s pretty hideous (scroll down for their before and after shots). Kinda looks broken. Maybe they can take the functional pieces that worked, and give it a better look eventually.

http://www.marketingsherpa.com/article.php?ident=29668