Dec 13, 2006

Average Email Marketing Stats and Metrics

Our customers who are new to email marketing often ask us, "What kind of open rates should
companies like mine be expecting?" and "How many bounces are too many?"
or, "What’s a typical abuse complaint rate?"

So we scanned over 30 million emails delivered by our system (where tracking
was activated) and calculated average open rates, average click rates,
average soft bounces, average hard bounces, and average abuse complaint
rates, then sorted them by industry.

It’s got average email marketing campaign stats for restaurants, hotels, financial institutions, churches, software companies, and more…