Mar 30, 2011

Automagic Color Palette

We recently redesigned the MailChimp website, and our designers have totally changed our color palette. I haven’t memorized all the hex values yet. So while I was building a newsletter a few minutes ago, it was really handy how MailChimp automagically visits my website and pulls our colors into the color palette:

I know I’ve talked about this feature before, but sometimes the best features are the quiet, shy ones that hide in the corner, and people forget about them.

Poor little automagic color grabber.

How does it work? Well, when you setup an account in MailChimp, you tell us your domain name. We need it to make sure you’re not a spammer, we use it to help you setup your CAN-SPAM required contact information, and on and on. But we also visit your website and attempt to grab your logo (assuming it’s named in some standard way) and we grab any colors you’ve specified in your CSS file.

We actually make an attempt to automatically design your first email for you, but the outcome of that attempt depends a lot on your file naming conventions.

Anyway, it’s a nifty thing that’s worth reminding you about again.

Other nifty things: