We often emphasize the importance of building a marketing strategy based on what you know about your customers and their habits. Making data-driven decisions and sending the right message at the right time will have a big impact on your marketing…

Last month, we focused on integrations that help you grow your list. But once you get those new subscribers, how are you going to keep them engaged and interested in what you have to say? This month’s featured integrations focus on engagement, loyalty, and rewards to entice your customers into coming back for more. Let’s make …

During the holiday season, lots of people will be making first-time purchases and subscribing to newsletters in search of deals. Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.

If you run your own business, you probably wear a lot of hats. You’re the strategist, always trying to move the company forward. You’re the marketer, posting to social media and emailing customers about new products and sales. You’re the inventory manager, making sure you have enough product in stock. You’re the accountant, budgeting expenses and …

If you run a small business, there’s a good chance your customer data is spread out across a number of different apps or web services. Without the proper resources, it can be difficult—not to mention time-consuming—to create automated workflows that sync data across all of those different platforms. But Zapier can help. Zapier is a …