Sarita is the sponsorships manager on MailChimp’s marketing team. She also appears on billboards from time to time.

Reclaiming Billboards to Promote Public Art

We get pretty excited about billboards at MailChimp. And if you’ve spotted any of them, you may have noticed that our tastes tend to run towards the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (aka “taking back the sky”).

A billboard can be just an ad—or a giant canvas for a public art project. While we certainly don’t mind if people associate MailChimp’s billboards with our product, that’s not our primary goal. Instead, we like to think of these spaces as a design challenge. How might a billboard enhance, rather than detract from, the environment around it? Can a billboard help build community? What would people do if we gave them a big, billboard-sized canvas to share their unique point of view?

Showcasing MailChimp Customers Through Our Sponsorships

We love helping people tell their stories, and we love finding creative projects to support. So when we have an opportunity to do both, we jump on it! Our customers’ stories are inspiring, weird, and often really funny. That’s why we put them front and center in some of our favorite publications.