Rachael is a writer and editor at MailChimp. She also writes essays, features, and reviews that have appeared in places like Oxford American, Slate, and Pitchfork.

BonLook’s Data-Driven Emails

If you’ve ever shopped for glasses, you know that one size never, ever fits all. Online eyewear retailer BonLook knows this, too, which is why their website offers a virtual try-on feature and a perfect fit questionnaire to help guide customers through their hundreds of stylish, vintage-inspired options. The Montreal-based company, which began selling to …