Rachael

Rachael is a writer and editor at MailChimp. She also writes essays, features, and reviews that have appeared in places like Oxford American, Slate, and Pitchfork.

How Laura Olin’s Emails Got Her Freelance Work and a Book Deal

Last September, when writer and digital strategist Laura Olin started a TinyLetter called Everything Changes, she had modest expectations. “I thought my friends would subscribe and it might top out at 100 readers,” she says. “I would have been happy with that.” But since then, the newsletter—the theme of which is that its theme is …

How Email Helps The Detroit Bus Company Deliver Joy

Could email help one of America’s great cities get back on its feet? That might sound crazy—until you hear what Andy Didorosi is up to with The Detroit Bus Company. So far, the 21st century has not been too kind to Detroit. The city’s already-declining population was decimated by the 2008 financial crisis, leading to widespread …

For Cultivated Wit, Email is No Joke

All business is funny business for the people behind creative agency/software company/storytelling conglomeration Cultivated Wit. And email makes it possible. “Email was the very first thing we did,” says Craig Cannon, co-founder and product director. “I made a one-pager website with a MailChimp signup for our email list, and that was the entire website. From the …

Need/Want’s Radically Transparent Approach to the Holidays

We all know that Black Friday and Cyber Monday are big days for retailers. But how big, exactly? Companies sharing their holiday balance sheets is about as rare as an unclaimed Tickle Me Elmo on December 24, 1996. But for Need/Want, it’s just part of doing business. Founded earlier this year, Need/Want sells “products that solve problems.” …

Holiday Email Marketing for Small Businesses

With 2014 coming to a close, we asked some of our customers about their holiday email marketing plans. We wanted to know more about how they run small businesses so that we could better support them in the future. Our survey got 1,067 responses, and we learned a whole lot in the process. You can …