Rachael

Rachael is a writer and editor at MailChimp. She also writes essays, features, and reviews that have appeared in places like Oxford American, Slate, and Pitchfork.

How Sticker Mule Combines E-Commerce and Email

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule website, and sticker fiends peruse the Marketplace for the new creations to slap all over everything in their lives. But when it comes to the company’s email marketing, blank space rules the day. Most emails from …

How Threadless Saved Time and Improved Their Marketing With MailChimp Pro

Threadless is all about options. The Chicago-based online retailer opened in 2000 to sell t-shirts emblazoned with funny, weird, and beautiful art by independent designers and illustrators. And over the years, it’s expanded to offer a wide range of products. (Want that Loch Ness imposter on a t-shirt, baby onesie, and iPhone case? You got …

How MailChimp Automation Helps Buffer Educate 2.5 Million Users

Buffer is an app built to help people and businesses be better at social media, so it’s no surprise they’re super-savvy when it comes to using email to promote their product and educate their 2.5 million users. For a while now, Buffer has been using MailChimp to deliver new blog posts to subscribers by RSS. …

Tips for Successful Pop-Up Forms

Update (10/25/17): We’ve made our pop-up forms easier to use and more customizable, so you can create forms that work for your business in the same place you manage all of your other marketing. And, since you can now enable single opt-in on pop-ups (and all other MailChimp forms), new subscribers can join your list in …

How Automation Helped Little Green Dot Grow

Militza Maury and Ciaran Lyons, the husband-and-wife team behind eco-lifestyle blog Little Green Dot, are always thinking a few steps ahead. But nothing could have prepared them for the runaway success of their email course How to Become a Morning Person, launched earlier this year. Their original goal was to connect with existing readers and reach …

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