Palmer

Palmer is MailChimp's brand manager for music. He also works on advertising and integrations programs.

How Wilco Used MailChimp Automation to Release Their New Album

Wilco is celebrating their 20th anniversary this year, but no one can accuse the band of resting on their laurels. This year they’ve played 50 concerts (with more to go), headlined their own music festival, and released a book of concert posters. And that was all before July 17, when they dropped their 9th album as a …

How We Use Facebook Custom Audiences for Our Marketing

Back in 2013, Ben wrote about Facebook’s Custom Audiences feature and how seamlessly it can integrate with MailChimp accounts. A lot has happened since the tool launched—at MailChimp, and probably at your business too. So if you missed the integration when it was new, or if you’re one of the few million new users we’ve added …

How Asthmatic Kitty is Using Email to Redefine Street Teams

When you hear the term “street team,” you might immediately envision college students slinging energy drinks out of the back of a gaudily-wrapped pickup truck. Fair enough. While it’s true that street teams are now a ubiquitous part of Big Brand Marketing, this wasn’t always the case.  The tactics that have now come to define street …

Email-for-Download Integration with CASH Music

One of the most common questions we hear from MailChimp users is, "How can I attract more subscribers to my email list?" Musicians are no different.  MailChimp already offers several ways for musical artists to grow their email lists. A couple examples: our Chimpadeedoo app gives musicians a hassle-free way to sign up fans at their …