Michaela is a product manager at MailChimp. She spends her time working with researchers and product teams to build tools that empower our customers.

Introducing a New and Improved Campaign Builder

Maybe you’ve been here: You’re building a new email but don’t have a clue what the subject line should be when you start. You want to jump ahead to the design step, so you drop some random text into the subject line field of the campaign builder. And while you plan on going back to …