Katie writes for MailChimp’s marketing team. When she’s not creating blog posts, web copy, and video scripts, she likes to mix cocktails—usually not at the office.

Grab Your Coffee Cup. It’s MailChimp’s 2016 Annual Report.

A lot goes on at MailChimp that people outside the company never get to see—the product roadmaps, the strategy meetings, the hundreds of thousands of support chats, and of course the instant messenger discussions about Chance the Rapper, Freddie trades, and design news.

And every year, our annual report showcases the best of the previous 12 months.

RetroSupply Co.’s Tips for A/B Testing and List Growth

Like so many MailChimp customers’ small businesses, Retro Supply Co. started out as a side hustle. Dustin Lee’s attempt to build a startup hadn’t panned out as he’d hoped.

“I was completely broke, I had $35,000 in credit card debt, and I’d quit all my freelance work to focus on this startup,” he says. “I had no money coming in.”

So he started setting his alarm for 4:30 am to get in a few extra hours of graphic design work each morning and began creating the products that would come to define Retro Supply today.

Exploring Abandoned Cart Strategy with Topo Designs

For the marketing team at Topo Designs, there wasn’t a question of whether they’d set up an abandoned cart campaign. It was when. “It was a given we would do abandoned cart,” says Abby Czarniecki, Topo Designs’ digital marketing coordinator. “We just needed to get our ducks in a row and our content together. Retargeting …

Freddie and Co. is Open for Business

We’ve opened an online store—Freddie and Co. We wanted to understand the day-to-day lives of our e-commerce users, hopefully build some empathy and learn a few things. So Meg from our marketing team has been heading up the project and writing about her adventures in What’s in Store, an email series that chronicles her process. Freddie and …

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