Katie

Katie writes for MailChimp’s marketing team. When she’s not creating blog posts, web copy, and video scripts, she likes to mix cocktails—usually not at the office.

Predicted Demographics Guides Strategy for Greensbury

An educated guess about your audience is sometimes all a small business has to build a marketing strategy around. You have a good idea of who might buy your products, and you cater to their interests and type. You might gear your copy toward one gender, or carefully choose your images to reflect a certain age range.

But doing it based on data is better. That’s where predicted demographics comes in for Greensbury.

Introducing Facebook Ad Campaigns

Today, we’re beginning our rollout of Facebook Ad Campaigns to help our customers reach new customers and engage with current ones. Whether your goal is to grow your audience or sell more stuff (or both), you can now do it in the same place you do all of your email marketing. And with MailChimp’s reporting, you can find out which ads generate the most new customers and revenue.

Grab Your Coffee Cup. It’s MailChimp’s 2016 Annual Report.

A lot goes on at MailChimp that people outside the company never get to see—the product roadmaps, the strategy meetings, the hundreds of thousands of support chats, and of course the instant messenger discussions about Chance the Rapper, Freddie trades, and design news.

And every year, our annual report showcases the best of the previous 12 months.

RetroSupply Co.’s Tips for A/B Testing and List Growth

Like so many MailChimp customers’ small businesses, Retro Supply Co. started out as a side hustle. Dustin Lee’s attempt to build a startup hadn’t panned out as he’d hoped.

“I was completely broke, I had $35,000 in credit card debt, and I’d quit all my freelance work to focus on this startup,” he says. “I had no money coming in.”

So he started setting his alarm for 4:30 am to get in a few extra hours of graphic design work each morning and began creating the products that would come to define Retro Supply today.