Katie

Katie writes for MailChimp’s marketing team. When she’s not creating blog posts, web copy, and video scripts, she likes to mix cocktails—usually not at the office.

How Stringjoy Built Their Giant Instagram Following from Scratch

Some businesses lend themselves easily to Instagram: restaurants, florists, clothing retailers. Beautiful products make for beautiful photos. So how do you take a less-than-visually-stunning product to Instagram and get 88,000 followers? According to Scott Marquart of Stringjoy, a maker of guitar strings, it’s all about the story you tell.

Get Your Digital Marketing Nanodegree with Udacity

When we talk to customers who run small businesses, many of them say that marketing is the hardest part. It’s possible to be a charismatic leader with great ideas, a creative genius, or a wizard of sales and still feel a little lost when it comes to SEO, social media ads, and email marketing.

That’s where our friends at Udacity come in.

Predicted Demographics Guides Strategy for Greensbury

An educated guess about your audience is sometimes all a small business has to build a marketing strategy around. You have a good idea of who might buy your products, and you cater to their interests and type. You might gear your copy toward one gender, or carefully choose your images to reflect a certain age range.

But doing it based on data is better. That’s where predicted demographics comes in for Greensbury.

Introducing Facebook Ad Campaigns

Today, we’re beginning our rollout of Facebook Ad Campaigns to help our customers reach new customers and engage with current ones. Whether your goal is to grow your audience or sell more stuff (or both), you can now do it in the same place you do all of your email marketing. And with MailChimp’s reporting, you can find out which ads generate the most new customers and revenue.

Grab Your Coffee Cup. It’s MailChimp’s 2016 Annual Report.

A lot goes on at MailChimp that people outside the company never get to see—the product roadmaps, the strategy meetings, the hundreds of thousands of support chats, and of course the instant messenger discussions about Chance the Rapper, Freddie trades, and design news.

And every year, our annual report showcases the best of the previous 12 months.