Kasia

Kasia is a writer for MailChimp's marketing team. She likes space, brains, and music.

Simplify, Simplify, Simplify with Fjällräven

It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a shapeless lump that required doubling over to compensate for its weight. Using some wood and his mother’s sewing machine, he later built a better, more lightweight frame. A decade later, in 1960, Fjällräven was born.

Stitching Together Data with Gwynnie Bee

Like so many fledgling businesses, Gwynnie Bee started in an apartment. The idea for the subscription clothing service, which rents and sells plus-size fashion for women, sprang from CEO Christine Hunsicker’s own childhood.