Kasia

Kasia is a writer for MailChimp’s marketing team. She likes space, brains, and music.

Getting the Perfect Shot with BOTE Boards

Life in Destin, Florida is a little slower. But the ambling pace of smaller-town life hasn’t hindered husband and wife Corey and Magda Cooper, who co-founded BOTE Paddle Boards.

When they first tried paddling nearly a decade ago, Magda, who grew up swimming, and Corey, who loves fishing, skiing, and anything to do with water, loved it. That is, everything but the products, which were like big, unstable surfboards. They knew they could make something better—and better-looking—that fit their intrepid lifestyle.

Getting Brave With Testing and Triggered Automation

The pains of buying a used car need little introduction. There’s the trial of finding the right one, followed by the tribulations of haggling, financing, and the worry that you’ll end up with a dud.

But Carspring, the United Kingdom’s first online pre-owned car dealership, promises to pair you with the perfect car without the anxieties of all the vehicular speed-dating. The startup has automated a customer journey that’s designed to make the entire process as smooth as possible.

Simplify, Simplify, Simplify with Fjällräven

It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a shapeless lump that required doubling over to compensate for its weight. Using some wood and his mother’s sewing machine, he later built a better, more lightweight frame. A decade later, in 1960, Fjällräven was born.

Stitching Together Data with Gwynnie Bee

Like so many fledgling businesses, Gwynnie Bee started in an apartment. The idea for the subscription clothing service, which rents and sells plus-size fashion for women, sprang from CEO Christine Hunsicker’s own childhood.