Kasia

Kasia is a writer for MailChimp’s marketing team. She likes space, brains, and music.

The 3 Secrets Behind this Record Label’s Impressive Open Rates

A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail. The record club isn’t Secretly Store’s main business. In fact, it was an idea that floated around for a while before the Midwestern …

Introducing MailChimp for PrestaShop

Cue the confetti cannons: We’re pleased to announce that you can now connect your PrestaShop store to MailChimp!

More than 15 million people already use MailChimp to create targeted campaigns to grow their businesses, and a customizable e-commerce solution like PrestaShop is an excellent way to encourage that growth.

Introducing Instagram Ad Campaigns

A few months ago, we announced Facebook Ad Campaigns. Today we’re proud to introduce another channel: Instagram Ad Campaigns, an easy way for e-commerce businesses to build their brand and sell more stuff.

Getting the Perfect Shot with BOTE Boards

Life in Destin, Florida is a little slower. But the ambling pace of smaller-town life hasn’t hindered husband and wife Corey and Magda Cooper, who co-founded BOTE Paddle Boards.

When they first tried paddling nearly a decade ago, Magda, who grew up swimming, and Corey, who loves fishing, skiing, and anything to do with water, loved it. That is, everything but the products, which were like big, unstable surfboards. They knew they could make something better—and better-looking—that fit their intrepid lifestyle.

Getting Brave With Testing and Triggered Automation

The pains of buying a used car need little introduction. There’s the trial of finding the right one, followed by the tribulations of haggling, financing, and the worry that you’ll end up with a dud.

But Carspring, the United Kingdom’s first online pre-owned car dealership, promises to pair you with the perfect car without the anxieties of all the vehicular speed-dating. The startup has automated a customer journey that’s designed to make the entire process as smooth as possible.