John

As MailChimp’s VP of Product Management, John Foreman watches over MailChimp’s roadmap. He’s the author of Data Smart: Using Data Science to Transform Information Into Insight.

Why Single Opt-In? And an Update for Our EU Customers

Last Tuesday, we announced in an email to our customers that MailChimp is adding single opt-in as an option for email lists, and making it the default setting in new and existing lists starting October 31. However, we’ve made an important change for MailChimp users located in the European Union: If your primary contact address …

We Merged Automations with Campaigns. Here’s Why.

Every week, 10,000 businesses create their first marketing automation in MailChimp. From recapturing sales with an abandoned cart series to finding a new audience with Facebook and Instagram ads, our automation features help mind your marketing, so you can get back to minding your store. It’s like another employee for your growing company, except marketing …

Multivariate Testing for MailChimp Pro

As MailChimp’s Chief Data Scientist, the main reason I love my job—on top of all the other many, many fantastic reasons to work here—is that sending email generates lots and lots of data. Opens, clicks, purchases—this is the kind of stuff that businesses can use to refine their marketing. Last year alone, recipients of emails …

A Purchased List is a Dead List

Update, 8/1/14: According to the recently passed CASL, purchased lists are illegal in Canada. While they’re still technically legal in the US, they’re at odds with MailChimp’s acceptable use policy. Which means if you use them, we will shut down your account. — As a permission-based email marketing service provider, MailChimp doesn’t allow our users to send to …

Insights from MailChimp’s Send Time Optimization System

Late last year, MailChimp rolled out our Send Time Optimization feature. Built on the Email Genome Project, which powers many of our other email marketing products, Send Time Optimization does just what you’d think: It suggests to users when they should send their campaigns. "So," you might be thinking, "when is the optimal time to send?" Well, it depends on …

Your email will be used to send you our blog updates. You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.