Jocelyn

Jocelyn is a marketing education associate at MailChimp. She enjoys cooking, shopping, and watching pro football—but not necessarily in that order.

How Fowler’s Chocolates Uses Facebook Ads to Boost Holiday Sales

For more than a century, Fowler’s Chocolates has been known for its sponge candy, a chocolate-coated, meringue-like toffee first brought to Buffalo by Joe Fowler in 1910. It has a devoted following in western New York, and Fowler’s is now taking advantage of new ways to bring their regional specialty to a national audience through their e-commerce store. That’s where Facebook ads come in.

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