Federico

Federico is MailChimp's UX development lead. He helps guide the teams that design and build our user-facing features and refinements.

New MailChimp: Managing Subscribers

As we researched the ways people use MailChimp, we learned that our customers spend a lot of time managing their lists and subscriber profiles. So we set out to improve the layout and functionality of subscriber profiles. With New MailChimp, you’ll be able to scroll horizontally to reveal all your fields and hide columns that …

New MailChimp: Campaign Creation

Before we got into the thick of designing New MailChimp, we did a lot of research and studied the ways our customers work. We were reminded that our customers are under tight deadlines, and when they log in to MailChimp, they don’t have a lot of time to put together a campaign. So we looked for …

New MailChimp: Navigation, Search, and Responsive Design

Earlier this week, Aarron wrote about the ideas that have guided our design process for New MailChimp, and one of them was ubiquity. Your work shouldn’t depend on where you are and which device you’re using—you should be able to log in to MailChimp and get to work, whether you’re accessing it from a desktop, laptop, …