Emily is an analyst at MailChimp, where she studies users’ in-app behavior. If she’s not at her computer, she’s probably gone for a run.

Why Clients Render Email Differently

We recently discussed email client popularity and covered some strategies for testing your campaigns with Inbox Preview. Today, we’ll explore the different ways clients render emails and investigate why those differences exist.

Making the Most of Inbox Preview

They say beauty is in the eye of the beholder, but when that beauty is your email marketing and that beholder is an email client, well, things can get lost in translation. Email clients aren’t as consistent at rendering emails as web browsers are at rendering websites. For example, a campaign opened on an iPhone …

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