DeAnna

DeAnna is a data researcher at MailChimp. When not number crunching or looking into users’ in-app behaviors, she’s probably playing video games.

Using Segmentation to Improve Click Rate and Increase Sales

MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data.

While segmenting isn’t necessary for every campaign, it can significantly increase 2 important campaign success metrics: click-through rates and e-commerce orders generated.

Your email will be used to send you our blog updates. You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.